[PDF] from virginia.eduLJ Shrum, J Lee, JE Burroughs… - Human …, 2011 - Wiley Online Library ... Also, research in consumer contexts has shown that narrative transportation is associated with more positive brand attitudes and less ... transportation (Green & Brock, 2000) provides an ideal context for testing the online process model of second-order cultivation judgments. ... Cited by 1 - Related articles - All 6 versions
M Malik… - International Journal of Forecasting, 2011 - Elsevier ... credit risk, we develop a Markov chain model based on behavioural scores for establishing the credit risk of portfolios of consumer loans ... suggest differs in many respects from the corporate credit ones based on Markov chains — such as the need for a secondorder Markov chain ... Cited by 3 - Related articles - All 2 versions
SH Kim, JM Cha, BJ Knutson… - Managing Service …, 2011 - emeraldinsight.com ... by a common latent factor. Alternatively, the experience model may be operationalized as a second-order model, where the seven factors are governed by a higher-order factor, ie consumer experience. In other words, in the ... Related articles - All 2 versions
H Dai, K Wen… - 2011 International Joint Conference on …, 2011 - computer.org ... Service Playfulness in EME: The service playfulness is defined as the degree to which the consumer perceives the online provider's ... consumption experience as being a multi-dimensional construct and some studies have alluded to an emergent secondorder factor model to ...
[PDF] from hofstra.eduST Thelen, B Yoo… - Journal of the Academy of Marketing …, 2011 - Springer ... in the one-factor model while it was a related, but an independent construct of OFFSERVSENT in the second-order model. ... validity was established by assessing correlation values between each OFFSERVSENT dimen- sion and a series of consumer outcome behaviors toward ... Cited by 2 - Related articles - All 4 versions
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